John 1992

             John   9/2007            

 John Rook bio

   Read  from "Passing Thru"

           "Before I Begin"

          "The Presidents"

         "Burt Lancaster"

         "In Like Flynn"

    "Andy, David & June"


        Eddie Cochran

     Here's "More Eddie Photo's"

My friend Eddie Cochran, an early inductee into the Rock n' Roll Hall of Fame, was an extraordinarily talented guitarist, singer and songwriter who influenced later artists such as The Beatles, The Rolling Stones, The Who and many others.

Read Graham Pugh's  "The Truth About Eddie Cochran"




            KTLN/KTLK here   


"A Slice of Pie & the Howard's"                   Pie Traynor, Howard K. Smith,   Howard Cosell   


   "Mick & The Rolling Stones"


  "Thanks for theMemory "                Bob Hope, Nat King Cole                  


               "WLS Bound"  and the WABC strike of 1967.

         "The Big 89 - WLS"




Cecil Heftel bought it, Buzz Bennett gave birth to it,  John Rook consulted it and hired Bill Tanner to create Miami's legendary Y-100  



             "I love LA - 64 KFI"  


        "KABC  - Talk Radio's First


My little slice of Paradise


 John's Poetry Page




A Tribute to Bill Gavin here


Web Radio

Click on to enjoy

Radio's Rich "Brother" Robbin  creates oldies radio like it should be. Streaming on the web here

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Rewind with Jimmy Jay as he interviews and features recent photos of the Superstars of early rock here

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If you have an RV you've gotta hear RV Dream Radio  



  Southern California beach conditions

Click For The Correct Time

"One of the great programmers, honest, passionate and powerful.   John has never pulled any punches." - Chuck Blore


"John Rook was absolutely instrumental in my career. I think of him as my radio "Dad". He was more than a great programmer, he was a great teacher, and remains a great friend"  -  Tim Kelly
The Premiere Radio Networks 



It pleases me the rest of the country thinks as highly of you as I do� �  Bill Drake


One of  "Most Influential Programmers of the Past 20 Years"  -  Radio & Records


Honored as one of

"Radio's Legends"

Radio & Record Convention - (1998)


Radio Programmer of the Year

Gavin Convention - (1969)


Radio's Man of the Year

Variety Magazine - (1969) 


Radio Consultant of the Year

Poe Convention (1977)


�John Rook�s talent caused me to get him hired out of the market. A classy guy with an abundance of ability, he�s a jewel�. Ken Palmer - KIMN, Denver  (1965)


Broadcasters have named John Rook Program Director of the Year, he�s considered the architect of WLS�s slick image. � Variety (1969)


�If we could find a dozen more John Rook�s, we would hire them�

Hal Neal Jr., President ABC radio.


�What a true professional John Rook is�

 Walter A. Schwartz, VP WABC


Yes, that�s John Rook you are hearing on WABC.  Besides being a great director, he�s also a pretty darn good air talent.� 

Bill Gavin (1967)


�And then there�s John Rook at WCFL.  After a five year stint at ABC�s KQV-Pittsburgh, Mr. Rook was brought to WLS in early 1967 as Program Director.  By mid 1968 WLS�s audience had risen to 4.2 million listeners each week and was #1 across the board. Mr. Rook was approached by Lew Witz of WCFL with an offer to counsel WCFL, and hopefully to bring the station in contention with WLS. Six weeks later Super � CFL knocked WLS out of the top position in the ratings war�.      Broadcasting (1972)


John Rook  pulled off a miracle in Chicago with WCFL and he did it in just 22 days.

Meaning, he was only in Chicago personally for 22 days.  This is actually better than WCFL has ever done in it�s many years of trying to beat WLS.  -  Billboard (1972)

 �Very few programmers have your natural ability of knowing what the audience wants before they do.�  

Jack Thayer, WNBC � New York


�Please accept this token of ABC�s appreciation for a job well done.�

Leonard Goldenson,

President ABC, Inc.

The magic of John Rook & Associates is being heard on more and more stations. John has added  Paul Kirby from WRKO to help him with his latest additions, KRBE-Houston, WIFI-Philadelphia, WZGC-Cleveland,  KDON-Salinas/Montery, KTLK-Denver, KAFY-Bakersfield, Z-93-Atlanta, KTKT-Tucson, KENO-Las Vegas, KRUX-Phoenix, KROY-Sacramento and WGNG in Providence. -  Gavin Report - 1974 

Superjock Larry LuJack described John Rook as �the greatest program director of our time or any other time.�  ABC executive Bob Henabery is quoted as saying that �Rook understood the importance of doing everything right. He was a masterful Top 40 programmer.�

            Rook's Radiography


rookflag.gif (7195 bytes)

Click on any below to visit them

        Where Are They ?             440: Satisfaction gives a complete rundown on those who made contributions to radio over the years.

Judicial Watch advocates high standards of ethics and morality in our nation�s public life and seeks to ensure that political and judicial officials do not abuse the powers entrusted to them by the American people. 

Spotlight on....

A salute to those who deserve recognition

Listen live to the CBS news/talk stations nationally on RadioMat


     If a major disaster hits        Are you ready?

Click here to find out


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San Francisco Radio History


St.Louis Radio







A stage for many of the nations most celebrated radio star�s, it became "Super CFL" in the early 70�s in one of radio�s great battles when Super Jock Larry Lujack, Big Ron O�Brien, Paul Kirby, Kris Erik Stevens and a few others joined me at Super CFL



Jeff Roteman's Radioville

Award winning website

Pittsburgh/Chicago radio




Jerry Del Colliano, founder of "Inside Radio" continues to speak out at "Inside Music Media" here

Read Lee Abrams here

George Noory

Jerry Doyle

Rollye James

Michael Savage

Bill Press

Museum of Broadcast Communications

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        Some friends....           

Now in the Radio Hall of Fame, my good friend Larry Lujack gave fuel to my own radio career.   

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Radio for Chuck Blore began at KTKT in Tucson, a decade or so before I became the stations consultant. Gordon McLendon hired Blore to program KTSA in San Antonio and then KELP in El Paso.  His arrival at KFWB-Los Angeles created the highest rated major market radio station ever.  Forming The Chuck Blore Company brought over 500 major awards for commercial excellence.  Chuck is one of a kind � the most creative source in the history of radio.  No one motivates better than Chuck Blore.  Visit him here

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A pal of 50 years, visit George Wilson and enjoy the music here

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Bobby Cochran, following in the footsteps of his uncle, Rock n' Roll Hall of Fame star Eddie Cochran, writes of those early days when my friend Eddie and I roamed southern California as teenagers. "Three Steps to Heaven" is available at 

Visit Bobby Cochran and taste his music here.

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Wink Martindale is a master entertainer of radio and TV game shows.

"Winking at Life" is Wink's life story available at or at his website here.

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It's where Rock n' Roll began, a combination of white and black gospel, old and new country, doo-wop, blues,  western cowboy and pop music at Shelby Singleton's Sun Records.   

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Bill Young made his mark as one of America's top programmers in radio who now creates great video commercials. Visit him here

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A trademark voice of radio and  commercials, Kris Erik Stevens delivers. Always energetic, always positive and always a friend. Visit him here

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The Pew Research Center

    Share The Truth   

Truth or Fiction  

Urban Legends

Hoax Busters

Contact Links
e-mail FCC Commissioners
e-mail U.S. House Members
e-mail U.S. Senate Members

File FCC Indecency Complaint here


Archives of

 July - August 2005

September 2005

October - November 2005

December 2005 - January 2006

Jan - Feb - March, April, May 2006

June, July, August, Sept 2006

Oct, Nov, Dec 2006

Jan, Feb, March 2007





Locations of visitors to this page




BY John Rook 

The estate like setting of my Northridge home had been all I ever

wanted. Life in California was all I had imagined after living in the

east.  I spent many days on the beach at Malibu and Paradise

Cove, often evenings at elite celebrity gatherings and traveling to

Las Vegas via private jet on the weekends. Although life was good,

I felt I had tasted most of the good wine in life and longed to return

to my earlier upbringing in a rural setting.

I had traveled the nation, humidity, heat, urban sprawl and crime

chased me to north Idaho, where all of that was missing.  

Summer looking north

Views of my little sliver of Idaho Paradise

Winter looking west

Two close friends, Neil Bogart and Bill Gavin urged me to follow

through. While sitting court side at a Lakers game Neil asked,

"What do you want to do with the rest of your life John?" 

Explaining my boredom and desire to return to a more

reasonable life, Neil replied, "Then do it it now before

 its too late." A few weeks later Neil was gone, dead of cancer. 

One of the recording industry icons had died in his 30's but not

before calling me from his hospital bed to say "I love you John,

Now go and do what we discussed."

My search for a new life would start the day after his burial. I

often think of both Neil and Bill and thank them for shoving me

away from California.

"Advising associates of my decision to move from California to

Idaho, one major recording executive asked if Coeur d'Alene

was anywhere near Des Moines.  "Idaho", I replied..."not Iowa".  

Winter from our front porch

Son Clifford and I arrived on July 4th, 1983.  Later David would

arrive with his bride Rhonda and still later sister Dottie would call

Coeur d'Alene home. In time brother Charles would take a job

anchoring the news on a nearby Spokane TV station.

Raised in rural Nebraska, I grew up on the back of a horse.  So

following 25 years in Denver, Pittsburgh, Chicago and Los

Angeles, I was eager to return to the sanity of small town

America. Years earlier I learned of the beauty of north Idaho and

especially Coeur d'Alene. In the early 80's I visited and fell in love

with what would become my new home.  Purchasing a small horse

ranch south of the city, I returned to a life of "fixing fence",

"cleaning the barn" and looking after my animal friends, Babe,

Lilly, Topper and Missy  who represented my equestrian family.

Sundance, Lady, Tiny, Tammy and Cinder my canine family, also

allowed us to live with them in our new home.  


In that first year I often questioned why I would have left

"the good life" in California for what was a totally different

existence. It was a time when Californians were not that

 welcome in Idaho and I was not comfortable with this strange

new surrounding. The telephone kept me connected with my

friends of the past, but except for the ranch, I felt disconnected

here.  It would take sometime before I began to be accepted

as a resident of Idaho and no longer "a damn Californian".         


As the broadcast licensee of KCDA, I was first in the entire

northwest to introduce satellite fed programming to radio stations.

The Transtar network was attempting to complete with the much

larger Satellite radio network, so we were a prized addition to

that fledgling company operating out of Colorado Springs. I think

it took only a few days before it was obvious stronger air talent

was available via satellite, than I could attempt to mold myself. 

Even with my expertise in creating programming, I found myself

faced with obstacles that would speed my decision to go satellite. 

The key was to localize the satellite programming and we did so.

Most Arbitron ratings gave KCDA a #1 rating over all stations in

North Idaho even with those in nearby Spokane as competitors.   

Luke Williams

My partner, Luke Williams, was a pillar in the Spokane

community.  As a pioneer and founder of American Sign, a

forerunner of electronic billboards, Luke was a staunch Christian

conservative who matched my financial stake in creating our

broadcast company. I liked Luke, a good partner and a good

friend.  Watching me work for the first few weeks, he tipped,

�John, you�re too fast for the class�. Luke�s advice was invaluable

and introduction to his friends even more so.  

I was surprised when the publisher of the nearby Spokane

Spokesman-Review, Bill Cowles,  invited me to lunch,

applauded my stance in exposing issues important to the public,

and directed KCDA be given an annual advertising contract.


Ron Rankin

Ron Rankin, a brilliant gentlemen, was demonized by the local

Coeur d'Alene Press and it's owner, Duane Hagadone, who for

years held court as the owner of the local radio station, the

newspaper, various businesses and the Coeur d'Alene Resort. A

year after giving his daily commentary an airing on KCDA, Ron

ran for county commissioner and was elected. He departed this

world in 2004...but I still think of him almost daily.  


I personally manned our KCDA booth�s at the county fairs in

North Idaho and Spokane and attended the various gatherings to

enlist listener comments. 


Mathew & David

In 1985 son David introduced me to my grandson Mathew Rook



Mathew Rook & Garth Brooks

Our Real Country KCDA presented Garth Brooks, who took

time to furnish grandson Mathew Rook with a great "show

 and tell" at school.  


In 2004, tragedy claimed son David's life in a trucking accident.

He would have been so proud of Mathew, who chose a

career as a Georgia police officer.  

Officer Mathew Rook


I was able to purchase Luke�s share of the company and became

sole owner of KCDA. I joined in adding a new FM radio station to

Casper, Wyoming.  

I also built new radio stations, KEYF in Spokane & KEYW in

Pasco, Washington as I began to establish my �Key chain� of

stations. I also arranged to add three additional fm stations in the

Spokane market in anticipation of congressional action

deregulating broadcast ownership rules.  I unveiled a previously

unavailable format with Spokane�s Z-Rock and KCDA�s

 �Real Country�.    

Deregulation of the media was even more destructive than I

predicted. Perhaps it would have been best if regulators had not

allowed the monopolization of radio that resulted. A feeding frenzy

of unethical lawyers to devour anyone offering competition.

Within days of congressional passage the nations media was

gobbled up by three billionaires.


 Deregulation chased most small owners out of radio and

within a year I was no longer an owner.

The system clearly didn't work for the small broadcaster relying

on regulatory agencies to protect them from the "over reaching"

 of big public funded companies.


Jason Rook & his Sheba

Another member of our Idaho Rook family is nephew Jason Rook. 

Over the years he brought great joy into my life. His good friend

Aaron Culpepper took up the task of training our horses.

Sadly while skiing with Jason in December 1997, Aaron would

suffer a fatal injury, hospitalized in a coma, only to die a week

later, one day after Christmas.


Aaron Culpepper, John & Topper    

My favorite escape has always been the beaches of the Pacific.

A close second  would have to be riding the trails and fishing the

streams of north Idaho.  I awake every morning in deep

appreciation of my "little sliver of paradise", hidden from the

harshness of the real world.



                                                 John & Missy        


                                   John fishin' the St. Joe river

Sister Dottie made quite a difference at the ranch.

 Retirement for both of us has been enjoyable with our dogs,

 cats & horses.


Dottie with Topper & Lilly


That move to north Idaho more than twenty five years ago

provided me with many experiences. The southern California I

loved in the past is no more, the change is too much to bare. Life

here in "gods country" is bout' as good as it gets.

I'm very appreciative.             


                All Content on this Web site � 2008 John H. Rook

                                     All Rights Reserved


All Content on this Web site � 2005 John H. Rook
All Rights Reserved